The Ultimate Guide to Labubu in 2025

Discover the ultimate Labubu guide for 2025, your complete resource for this popular art toy.

This guide covers the full Labubu origin story, the entire Monsters Family, the reason why Labubu is so popular, and a complete series collection list. Learn essential tips with our buying guide, how to spot fake Labubu, and get the latest Labubu news.

Updated at 11/16/2025, 6:49:45 AM

What is Labubu? (simple answer)

Labubu is a monster character known for its fangs and elf-like ears. It was originally created by Hong Kong artist Kasing Lung. Today, Labubu is one of the most popular and successful art toys under the Pop Mart brand.

Who Created Labubu and The Monsters?

Labubu's journey from its origin to its great success is a long story. You can read our previous blog to know more about the origin of Labubu. We can break it down into these key aspects.

Kasing Lung: The Artist Behind the Monster

Kasing Lung is a popular artist originally from Hong Kong. He is most famous for creating the character "Labubu." His art style often blends European fairy tales with classic Chinese illustration. Kasing Lung created an entire world for his monsters, which have become very popular art toys, especially through his work with Pop Mart.

From European Fairy Tales to a Hit Storybook

Kasing Lung was deeply inspired by European fairy tales and folklore. He used these inspirations to create his own unique storybook, "The Monsters Trilogy". This book introduced the magical world where characters like Labubu and Tycoco live.

The Pop Mart Partnership: How Labubu Became a Blind Box King

Kasing Lung's partnership with Pop Mart was a perfect match. Pop Mart took his "The Monsters" characters, especially Labubu, and turned them into a major blind box series. The "blind box" format made collecting them incredibly exciting for fans. This model created huge demand, as people tried to collect every character or find the secret "chase" figures. This collaboration transformed Labubu from a popular art toy into a global blind box phenomenon, making it one of Pop Mart's best-selling lines.

Labubu Character Profile: The Mischievous Elf

Labubu is the main character from "The Monsters" family.

Appearance: The Signature Toothy Grin and Pointy Ears

Labubu has very tall and pointy elf-like ears. She has a wide grin with her iconic nine teeth. And her eyes are big, round and curious. She is a monster-like creature who often wears different fun outfits. Most people will describe Labubu as ugly-cute. That's one of the reasons why Labubu becoming so pupular.

Personality: Mischievous but Kind-Hearted

Labubu is a playful monster. She loves to play tricks and be a little naughty. But even though she is naughty, she is very kind. She is a good and loyal friend. She is also brave, loves adventure, and is curious about the world.

Labubu’s Universe: 'The Monsters' Family

Actually, Labubu is the most famous star from The Monsters family. There are many other friends in Labubu's universe. We posted a detailed article about The Monster's Family Tree. You can read more about Labubu's universe.

Who is Zimomo? the same as Labubu?

Many people confuse Zimomo and Labubu because they look very similar. However, they are different characters from "The Monsters" story. The main difference is that Zimomo is the leader of the Labubu. He is male, and there is only one Zimomo. A key feature to look for is that Zimomo has a long, visible tail. In contrast, Labubu is female. There are not just one, but many Labubus. So, Zimomo is the single male leader, and the Labubus are the large group of monsters.

Who is Mokoko? the same as Labubu?

Mokoko is another character from "The Monsters" world. She is often mistaken for Labubu. The easiest way to tell them apart is looking at the face. Mokoko has a special heart shaped red nose. She also has long, curly eyelashes which Labubu does not have. Mokoko is usually in light pink with a white belly.

Mokoko

Read our blog to know more differences between Labubu, Mokoko and Zimomo: Labubu vs. Zimomo vs. Mokoko: A Simple Comparison Guide to Their Differences.

Labubu's Inner Circle: Tycoco, Spooky and Pippo

Tycoco: boyfriend of Labubu, looks like a skull, shy and introverted but optimistic, eats plant seeds, enjoys playing with toys
Spooky: Male, forest ghost tribe, active at night, lively, often enters and exits LABUBU village
Pippo: Male, elf living in the river channel, humorous, enjoys life, loves freedom

The Wider World: Vos, Pato and Yaya

Vos: Male, good at socializing, loves drinking, loud voice, often helps LABUBU
Pato: Male, mountain elf, loves fantasies, often comes up with mischievous ideas
Yaya: Male, mountain elf, quirky, overly active, poor sense of direction

Tycoco

Spooky

Pippo

Vos

Pato

Yaya

Other Friends from Labubu Family

Why is Labubu So Popular? The "It" Toy Phenomenon

What makes Labubu so special? This little monster has become a huge cultural phenomenon. Fans love the toy's unique, quirky design. The excitement of POP MART blind boxes helped its popularity grow. This description breaks down the reasons behind the "It" toy trend.

The Thrill of the Blind Box: "Secret Edition"

Opening a blind box is always a fun surprise. You buy a box, but you do not know which Labubu figure is inside. This mystery is the thrill. The most exciting part is the hunt for the "Secret Edition."A "Secret Edition" is the rarest figure in the whole series. It is not shown on the box art. It is a special, hidden design. Finding a "Secret" Labubu is very difficult. This makes it the ultimate prize for collectors. This description explains why the hunt for these "Secrets" is so exciting.

Labubu Big into Energy Box Secret Edition

The "Lisa Effect": How Celebrity Fans Caused a Craze

Labubu's popularity exploded, a major reason was "The 'Lisa Effect'." Lisa, a famous member of the K-pop group BLACKPINK, is a huge fan. In April 2024, she shared photos of herself with a Labubu plush keychain. She attached the toy to her bag.Almost immediately, fans all over the world wanted one. This started a global craze. The Labubu toys, especially the keychains, sold out everywhere. This celebrity moment showed the power of a major star. It turned Labubu from a popular toy into a worldwide phenomenon.

Artist Collaborations and Crossovers

Labubu's popularity also grows from special projects. These are called artist collaborations and crossovers.Kasing Lung and other artists create new designs and special versions of "The Monsters." This brings fresh ideas to the series.POP MART mixes Labubu with other famous characters. This is a "crossover." They bring different worlds together and make the toys feel unique.

A Collector's Guide: How to Start Your Labubu Collection

Starting a Labubu collection is a fun hobby. First, explore the many different series. Each one has a unique theme, like monsters, food, or sports. You can buy new "blind boxes" from official POP MART stores. You can also find specific figures you want from other collectors online. This guide will show you Labubu's product line and the best ways to begin.

Three Main Types of Labubu Products

Labubu has three major types of products. Each type serves a different purpose for fans and collectors.

Labubu Plush Dolls & Keychains

Plush dolls and keychains are soft, cute, and very popular. People attach them to bags, keys, or phones. They are a fun way to carry Labubu with you everywhere.Labubu has many different blind box plush doll series. Each series has a new theme and multiple characters to collect. Every series also includes a "Secret" edition. These "Secret" editions are very rare and much harder to find than the regular ones.For example, a very popular series is called "Bring into Energy" The "Secret" edition in this series is named "Id."
Sometimes, POP MART also releases popular items separately. These are not in blind boxes. A famous example is the Zimomo "I FOUND YOU" plush vinyl doll, which was sold as a single item.

Labubu Plush Dolls Blind Box

Labubu Plush Doll Single Item

Labubu Collectible Figures

These are the small figures. They are perfect for display on a desk, shelf, or in a collector's cabinet.Collectible figures are similar to plush toys. They also come in two different types. You can buy them as "blind boxes" or as "single item."A "single item" is a specific figure sold on its own. A recent example of a single item is THE MONSTERS Thanksgiving Figurine. A "blind box" series is a collection where the figure inside is a mystery. A recent blind box collection is THE MONSTERS 1:00 A.M. Series Figures.

Labubu Collectiable Figures

Mega Figure

Mega figures are very large art toys, like 400% or 1000% models. They are serious collector's items. People use them as major statement pieces for home decoration.The most famous Mega Figure may be Labubu Sketch. It has two models: 400% and 1000%. The Mega Labubu sketch 1000% is very expensive on the resale market. Its unofficial price has even reached $2,500.

Mega Labubu

Where to Buy Genuine Labubu (Official and Resale)

When looking for genuine Labubu, you have two main options: official channels and the resale market.The best way to guarantee your Labubu is real is to buy from official stores. This includes POP MART retail locations, the official POP MART online website and App, and authorized partner stores. When you buy from these places, you know you are getting an authentic product

POP MART Official Website
POP MART Official App
POP MART Offline Retail Stores
POP MART Official Roboshops
Partner Retailers: Target, Urban Outfitters

Your second option is the resale market. This includes websites like eBay, StockX. You can often find rare or sold-out Labubu here. However, you must be very careful. It is important to check the seller's reputation and look closely at the photos to avoid buying a fake (counterfeit) item.

How to Spot a Fake Labubu (5-Step Check)

We listed five important factors to spot a fake Labubu. You can follow these factors to check if your Labubu is genuine.

1st Price

Price is the most important factor for checking Labubu.Labubu almost always sells for a higher price in the resale market. It is nearly impossible to buy a Labubu cheaper than the official price.If you see someone selling an unopened Labubu for under US$20, it must be fake.

2nd Packaging

Before you buy, check the official product box and photos from real users. If the seller's Labubu box looks different from the official one, you need to be careful.Also, the official box quality is very good. The paper quality and feel are much better than the low-quality fake boxes.

Labubu's Packaging Box

3rd Smell

When you get the box, open and smell the toy. A real Labubu has almost no harsh smell. A fake Labubu usually has a strong, bad smell. This is because of the cheap materials and poor quality.

4th Appearance

Another factor is appearance. A real Labubu (even with small official flaws) has neat painting. The lines are mostly clean.A fake Labubu has very messy paint. It will have serious problems, like:

Paint goes outside the lines.
Colors are mixed together.
Some spots are missing paint.

5th QR Code Verification

Real Labubu has a QR code printed on the toy's tag. You can scan the code with your phone to check if it is real.

What Are the Most Popular Labubu Series?

Based on e-commerce sales data and community buzz on Reddit and other forums, we’ve compiled a list of the top five most popular Labubu blind-box series.